Sans Normal Mereh 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, sports branding, posters, logos, packaging, sporty, punchy, retro, energetic, playful, impact, motion, branding, display, slanted, compact counters, soft corners, ink-trap feel, sturdy.
A heavy, right-slanted sans with broad proportions, tight interior counters, and rounded joins that keep the mass from feeling brittle. Strokes show moderate contrast with a consistent, forward-leaning rhythm; terminals are mostly clean and blunt, with occasional tapered corners and small wedge-like cuts that suggest an ink-trap or speed-stripe effect. Curves are smooth and geometric-leaning, while the overall spacing and shapes prioritize impact and dense color on the page.
Best suited for short to medium-length display settings where weight and slant can do the work: headlines, sports and event branding, bold advertising, packaging callouts, and punchy logo wordmarks. It can also function for emphasis within text (e.g., pull quotes or section headers) when set with generous tracking and ample line spacing.
The tone is assertive and kinetic, reading like athletic branding or vintage display lettering with a modern, streamlined edge. Its strong slant and compact apertures give it a sense of motion and urgency, while the rounded construction keeps it approachable rather than aggressive.
The design appears aimed at delivering maximum impact and a sense of speed, combining geometric roundness with sharp, strategic cuts to keep large shapes crisp in print and on screen. It emphasizes a cohesive, energetic texture across letters and numbers for branding-forward typography.
Uppercase forms feel especially blocky and poster-ready, with circular letters like O and Q appearing highly compact inside, boosting contrast between black mass and whitespace. Numerals are similarly sturdy and stylized, matching the forward-leaning cadence and maintaining a consistent, bold texture in lines of text.