Sans Normal Lynum 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa; 'Impara' by Hoftype; 'Gosent' by NamelaType; 'Core Sans A', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, sporty, retro, assertive, playful, energetic, grab attention, convey motion, headline emphasis, brand impact, retro energy, slanted, rounded, chunky, soft corners, high impact.
A heavy, right-slanted sans with broad proportions and rounded, swollen curves. Strokes are thick and smoothly modeled, with gentle tapering at joins and terminals that read more like softened wedges than crisp cuts. Counters stay relatively open for the weight, and the overall texture is dense but rhythmic, with a slightly bouncy, forward-leaning momentum across words. Numerals are bold and blocky with ample curves, matching the letterforms’ robust, rounded construction.
Best suited to short, high-impact text such as headlines, posters, event graphics, and bold promotional lines. It can work well for sports branding, packaging, and merchandise where a compact message needs strong presence; for longer passages, its density is likely more effective at larger sizes and with generous line spacing.
The tone is loud, fast, and confident, combining a retro display feel with a sporty, headline-ready punch. Its exaggerated weight and slant give it an energetic, promotional character that feels friendly rather than severe.
The design appears intended to deliver maximum impact with a forward-leaning, energetic stance while preserving a friendly, rounded readability. It prioritizes display presence and momentum over neutrality, aiming for bold messaging and brand-forward tone.
The slant and broad set create a strong horizontal drive, and the rounded geometry keeps the black shapes from feeling brittle at large sizes. The heaviest areas around curves and joins contribute to a soft, inflated look that suits attention-grabbing settings.