Sans Normal Vidat 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Minimalism' by Adita Fonts, 'Halenoir' by Ckhans Fonts, 'Hergon Grotesk' by Katatrad, and 'Live Grotesk' and 'Nustar' by Matt Chansky (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, app ui, sporty, energetic, modern, confident, friendly, impact, motion, approachability, clarity, contemporary branding, oblique, rounded, compact, smooth, clean.
This typeface is a heavy, oblique sans with smooth, rounded contours and a compact overall footprint. Strokes stay consistently thick with softened joins, giving curves (C, G, O, S) a clean, almost geometric regularity while keeping counters open for clarity. The oblique slant is steady across capitals and lowercase, and the lowercase shows a straightforward, single-storey construction where expected (notably the g), supporting a simple, direct texture. Numerals are sturdy and rounded, with generous interior space and a uniform, display-oriented rhythm.
It works best for headlines, brand marks, and promotional copy where impact and momentum are desirable. The solid, rounded forms also suit packaging and product identity, and can be effective for short UI labels or buttons when a bold, friendly emphasis is needed.
The overall tone is energetic and forward-leaning, with a confident, athletic feel driven by the oblique angle and dense weight. Rounded shaping keeps it approachable rather than aggressive, making it feel contemporary and action-oriented without becoming harsh.
The likely intention is to deliver a strong, contemporary sans that reads as fast and dynamic through an oblique stance, while maintaining approachable rounded geometry. It aims for high visual presence and simple, versatile letterforms suited to modern marketing and display typography.
The design favors broad curves and short terminals, producing strong silhouettes that hold together well at larger sizes. Spacing appears even and intentionally tight, contributing to a punchy, headline-friendly color in blocks of text.