Slab Contrasted Ulba 13 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Browser Serif' by AVP, 'Foundry Form Serif' by The Foundry, and 'Leida' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, editorial, packaging, confident, traditional, sturdy, collegiate, impact, authority, readability, stability, bracketed, blocky, high-ink, robust, legible.
A sturdy slab-serif design with broad proportions, strong vertical stems, and compact, squared-off terminals. Serifs are bold and clearly bracketed, creating a planted, architectural feel, while rounded forms (like O/C) stay relatively wide and even. Stroke contrast is present but restrained: heavy main strokes with subtly lighter joins and interior curves, keeping the texture dense and steady. Counters are moderately open and the lowercase shows a conventional, workmanlike construction with a single-storey g and straightforward, low-frill details.
Best suited for headlines, subheads, posters, and branding where a firm, authoritative slab-serif voice is desirable. It can also work for editorial display and packaging fronts where a dense, impactful typographic color helps carry hierarchy and attention.
The overall tone is confident and traditional, with a pragmatic, no-nonsense voice that reads as dependable and established. Its weight and slab presence lean toward an editorial and collegiate mood—assertive without feeling playful or overly decorative.
Likely designed to deliver a classic slab-serif impression with strong presence and reliable readability, emphasizing firmness and clarity over delicacy. The wide stance and bracketed slabs suggest an intention to perform especially well in display settings that need weight, stability, and a familiar typographic tone.
In text, the font produces a dark, even color and a strong horizontal rhythm from the serifs, which helps headings feel anchored and emphatic. The numerals are bold and highly readable, matching the sturdy character of the letters and maintaining consistent visual weight across mixed content.