Sans Contrasted Fiji 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids media, branding, playful, chunky, friendly, retro, cartoonish, friendly impact, playful display, retro charm, approachability, rounded, soft terminals, bulbous, bouncy, irregularity.
A heavy, rounded sans with compact counters and softly blunted terminals. The letterforms feel slightly irregular and hand-shaped, with subtle stroke modulation that adds a lively, organic rhythm rather than mechanical uniformity. Curves are generous and bowl shapes are full, while joins and corners stay softened, producing a dense, readable silhouette that holds together well at display sizes.
Well suited to headlines, posters, and short punchy copy where a bold, friendly voice is needed. It works especially well for playful branding, packaging, stickers, event promos, and children-oriented or entertainment contexts, and can also be effective for emphasis in social graphics.
The overall tone is upbeat and approachable, with a humorous, cartoon-like warmth. Its bouncy shapes and cozy proportions give it a retro, kid-friendly character that reads as casual and inviting rather than corporate or formal.
The font appears designed to deliver maximum impact with a soft, approachable personality—combining a sturdy, high-ink footprint with rounded, slightly quirky forms to keep the tone light and fun.
The numerals and punctuation share the same puffy, ink-trap-free construction, creating strong color on the page. The design’s slight unevenness and compact apertures add personality, though the dense counters suggest it will look best with comfortable spacing and at larger sizes.