Slab Square Hyhy 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, poster-ready, industrial, retro, assertive, impact, ruggedness, team lettering, vintage signage, compact density, octagonal, blocky, stencil-like, notched, compact.
A heavy, block-built slab serif with squared proportions and pronounced, rectangular serifs that read as integrated blocks rather than delicate terminals. Curves are largely minimized into faceted, octagonal forms, with many corners chamfered or notched, giving counters and bowls a cut-in, mechanical feel. The stroke endings are flat and firm, and the overall construction emphasizes straight segments, tight interior spaces, and strong baseline/meanline alignment for a compact, high-impact rhythm.
Best suited for headlines and display settings where strong silhouette and dense color are desirable, such as posters, event graphics, sports branding, and bold packaging. It can also work for signage and labels where a rugged, industrial tone is needed, though the tight counters suggest avoiding very small sizes for long passages.
The font projects a tough, no-nonsense voice with a distinctly sporty and workmanlike character. Its angular, cut-corner geometry adds a vintage sign-painting and team-lettering flavor, while the dense color and sturdy serifs communicate strength and durability.
The design appears intended to deliver maximum impact through compact, slabbed letterforms and chiseled, geometric shaping. Its consistent faceting and sturdy serifs suggest a purpose-built display face aimed at energetic branding and bold typographic statements.
The uppercase is especially compact and monumental, with squared bowls and reduced apertures that create dark counters at smaller sizes. Lowercase follows the same blocky logic, producing a uniform texture with minimal calligraphic variation; the numerals match the faceted, slabbed construction for consistent headline presence.