Sans Normal Selok 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, children’s media, friendly, casual, approachable, playful, clean, approachability, readability, modern utility, softened tone, rounded, soft, monoline, open apertures, humanist.
This is a rounded, monoline sans with softened terminals and gently irregular, humanist curves. Strokes maintain an even thickness with minimal contrast, and the forms favor open counters and generous apertures that keep letters legible in continuous text. The geometry is not strictly mechanical: bowls and joints feel slightly hand-shaped, producing a lively rhythm. Lowercase features include a single-storey “a” and “g,” a compact, symmetrical “m,” and a “t” with a short crossbar; uppercase forms are simple and clean, with smooth curves in C/G/S and a balanced, circular O.
It works well for interfaces, product branding, and packaging where a friendly, contemporary sans is desired. The open shapes and even stroke weight also make it suitable for longer passages at moderate sizes, while the rounded construction can add charm to headlines, posters, and family-oriented or educational materials.
The overall tone is warm and informal, with rounded details that read as welcoming rather than strict or technical. Its subtle hand-made flavor adds personality without becoming quirky, making the voice feel conversational and modern.
The design appears intended to deliver an approachable everyday sans: clean and modern in structure, but softened through rounded terminals and lightly humanist shaping to feel personable in both display and text settings.
The numerals follow the same softened, monoline construction, with friendly curves and clear differentiation (notably the open, looped 2 and the rounded 8). Letterspacing appears comfortable and consistent in the sample text, supporting steady texture across longer lines.