Sans Normal Uhlur 4 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Cronos' and 'Trajan Sans' by Adobe and 'Provan' and 'Provan Formal' by Matteson Typographics (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, posters, friendly, modern, clean, approachable, lively, everyday utility, brand friendliness, clear legibility, modern neutrality, broad versatility, rounded, soft, open, smooth, even.
A rounded, geometric sans with softly tapered terminals and smooth, continuous curves that keep counters open and readable. Strokes are largely even with gentle modulation, giving forms a slightly warm, humanized finish rather than a rigidly mechanical feel. Uppercase letters feel sturdy and wide-set with circular bowls and clear, simplified joins, while the lowercase maintains a straightforward, single-storey construction with generous apertures and a calm rhythm. Numerals are similarly rounded and consistent, with clear silhouettes and minimal fuss.
It works well for interface copy, product branding, and packaging where a clean but friendly sans is needed. The sturdy uppercase makes it effective for headings and signage, while the open, rounded lowercase supports readable short paragraphs and marketing copy.
The overall tone is friendly and contemporary, balancing clarity with a mild softness that feels welcoming rather than clinical. Its rounded geometry and smooth joins suggest an easygoing, upbeat voice suitable for brands that want to appear modern and approachable.
The design appears intended to provide a modern, broadly usable sans that feels warm and accessible while staying simple and highly legible. Its rounded geometry and restrained detailing aim for versatility across both display and text settings without leaning into a strict technical or formal mood.
Spacing appears comfortable in running text, and the shapes maintain consistent color across lines without looking overly dense. Round characters (like O/C/Q and 0/8/9) read particularly cleanly thanks to broad counters and restrained detailing.