Sans Superellipse Hirej 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ATF Headline Gothic' by ATF Collection, 'Interlaken' by ROHH, 'Masserini' by Studio Sun, and 'Lumbrance Sans' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, retro, industrial, poster, athletic, punchy, space saving, maximum impact, display clarity, geometric unity, compact, blocky, rounded corners, tall caps, high impact.
This typeface is built from compact, heavy strokes with rounded-rectangle (superelliptical) curves and tight interior counters. Capitals are tall and condensed with a strong vertical emphasis, while curves in letters like C, O, and G read as squared-off rounds rather than true circles. Terminals are blunt and uniform, and the overall spacing feels tight, creating a dense, high-ink texture in words. Numerals are similarly sturdy and condensed, with simple, block-forward shapes that prioritize silhouette clarity.
Best suited for headlines, posters, and other short, high-impact text where density and strength are advantages. It can work well for branding and packaging that wants a compact, industrial-leaning voice, and for sports or event graphics where bold silhouettes need to hold up at distance.
The overall tone is assertive and energetic, with a retro, industrial flavor that recalls bold headline typography and mid-century display lettering. Its compact mass and squared-round geometry make it feel purposeful and utilitarian, leaning more toward impact and urgency than softness or elegance.
The likely intention is a compact, high-impact display sans that maximizes visual weight in a narrow footprint while keeping forms friendly through rounded-rectangle curves. It appears designed to deliver strong, repeatable silhouettes for attention-grabbing titles and branded lockups.
The design keeps a consistent rounded-rect geometry across straight and curved forms, producing a unified rhythm in all-caps settings. In mixed case, the lowercase maintains the same sturdy construction, reading best when set large enough for the tight counters and condensed proportions to breathe.