Sans Superellipse Orgog 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'FS Industrie' by Fontsmith, 'ITC Franklin' by ITC, 'Latino Gothic' by Latinotype, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, compact, modern, industrial, poster-ready, impact, space-saving, clarity, modernity, approachability, blocky, rounded corners, dense, sturdy, geometric.
A heavy, compact sans with squared-off geometry softened by rounded corners. Strokes are consistently thick with minimal modulation, producing a dense texture and strong color in text. Curves tend to resolve into rounded-rectangle forms, while terminals are predominantly flat and blunt, emphasizing a constructed, block-like feel. Counters are relatively tight for the weight, and spacing reads efficient, giving the face a punchy, space-saving rhythm.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and wayfinding where a dense, sturdy silhouette improves recognition at a distance. It can work for brief callouts or UI labels when used with generous size and spacing, but the heavy texture makes it less ideal for extended reading in small text.
The overall tone is bold and no-nonsense, with a contemporary, utilitarian character. Its rounded corners keep the strength from feeling harsh, lending a friendly edge to an otherwise firm, industrial voice.
The design appears intended to deliver maximum impact in a condensed footprint, combining strong, blocky construction with softened corners for a modern, approachable display voice.
The numerals and punctuation shown carry the same compact, blocky logic as the letters, helping maintain an even, poster-like texture across mixed content. In longer samples the heavy weight creates strong emphasis quickly, so hierarchy is best handled with size and spacing rather than relying on subtle typographic nuance.