Sans Superellipse Haday 6 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Exo Soft' by Polimateria and 'Byker' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, chunky, approachable, playful, warmth, impact, clarity, contemporary branding, rounded, soft corners, sturdy, monoline, geometric.
A heavy, rounded sans with a superelliptical construction: counters and outer shapes read as rounded-rectangle forms rather than perfect circles. Strokes are monoline and dense, with broad, stable verticals and flat-ish terminals softened by generous corner radii. The overall rhythm is compact and blocky, with open apertures in letters like C and S and substantial bowls in B, D, O, and P. Lowercase forms stay simple and sturdy (single-storey a and g), while the numerals are similarly wide and blunt, emphasizing clarity and weight.
This style is well suited to headlines, branding marks, packaging, and signage where a bold, friendly voice is needed. It performs especially well in short phrases and display settings where its rounded geometry and heavy color can carry visual emphasis without feeling aggressive.
The tone is friendly and contemporary, with a confident, poster-ready presence. Its soft corners and inflated geometry give it an approachable, slightly playful feel, while the consistent stroke weight keeps it grounded and utilitarian.
The design appears intended to combine geometric, rounded-rectangle letterforms with a strong, modern display weight, prioritizing warmth and immediate legibility. The consistent, softened construction suggests a focus on approachable communication for contemporary brands and titles.
Diagonal letters (K, V, W, X, Y) keep a broad, stable stance, and joins are rounded to avoid sharp interior points. The uppercase set feels particularly architectural and block-like, while the lowercase retains a clean, minimal construction that supports straightforward reading at larger sizes.