Sans Normal Amdek 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Equip' by Hoftype, 'Kometa' by Kiril Zlatkov Type Foundry, 'Motiva Sans' by Plau, 'Blom' by The Northern Block, and 'Avram Sans' and 'Roanne' by Tour De Force (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, friendly, confident, clean, pragmatic, clarity, versatility, impact, approachability, geometric, rounded, even rhythm, open counters, solid color.
A sturdy sans with geometric foundations and rounded curves, built from simple circular and vertical forms. Strokes are consistently heavy with minimal modulation, producing solid color and clear silhouettes. Terminals are mostly straight and squared-off, while bowls and counters stay smooth and open. Proportions feel balanced with a slightly generous x-height and compact, efficient lowercase shapes; spacing reads even and straightforward in text.
Works well for headlines and short-to-medium text where strong presence and clarity are needed, such as branding, posters, packaging, and UI labels. Its even texture and open forms also suit signage-style applications and marketing copy that benefits from a confident, contemporary voice.
The tone is modern and approachable, with a calm, dependable presence. Its roundness keeps it friendly, while the weight and clean construction add confidence and emphasis without feeling ornate or expressive.
The design appears intended as a versatile, high-impact sans that remains readable and friendly. It prioritizes simple geometry, consistent stroke strength, and clean spacing to deliver a reliable, contemporary workhorse for prominent text.
Distinctive details include a single-storey “a” and “g,” compact apertures, and a simple, utilitarian “t” and “f.” Numerals follow the same robust, rounded logic, with clear, easily distinguishable shapes suited to prominent display. Overall rhythm is steady and legible, favoring clarity over characterful quirks.