Sans Normal Konuf 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype (names referenced only for comparison).
Keywords: branding, ui labels, editorial, posters, advertising, contemporary, clean, friendly, dynamic, approachable, readability, modernity, warmth, motion, rounded, humanist, oblique, open apertures, soft terminals.
A rounded, oblique sans with smooth, low-contrast strokes and gently softened terminals. Letterforms lean consistently to the right, with a steady rhythm and mostly open counters that keep shapes clear in continuous text. Curves are prominent (notably in C, G, S, and O), while joins and diagonals stay clean and uncomplicated. Proportions feel balanced with a moderate x-height and straightforward, modern numerals.
This style works well for branding systems that need a modern, approachable voice, as well as UI labels, app onboarding, and marketing copy where a forward-leaning emphasis is helpful. It also suits editorial pull quotes, posters, and headlines that benefit from a clean sans with a warmer, more human feel.
The overall tone is contemporary and easygoing, pairing a clean sans structure with a subtle warmth from rounded forms and the italic slant. It reads as friendly and energetic rather than formal, making it feel conversational and accessible.
The design appears intended to deliver a modern italic sans with strong readability and an inviting character, using rounded geometry and open shapes to maintain clarity while adding a sense of motion.
The italics are true oblique across both uppercase and lowercase, creating a cohesive forward motion in paragraphs. Uppercase shapes remain simple and sturdy, while lowercase retains a modern, rounded construction that supports smooth reading at display and text sizes.