Sans Normal Nogov 18 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Indikator' by Indian Type Foundry, 'Tahoma' by Microsoft Corporation, and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, straightforward, impact, approachability, clarity, modernity, brand voice, blocky, rounded, geometric, chunky, clean.
A heavy, rounded sans with broad proportions and compact counters. Strokes are consistently thick with smooth, circular bowls and softly squared terminals, giving letters a sturdy, block-like silhouette. The lowercase shows single-storey forms (notably a and g) and a simple, open construction that maintains clarity at large sizes. Figures are robust and evenly weighted, matching the letters’ dense, geometric rhythm.
Best suited to headlines and short bursts of text where a strong, friendly impact is needed, such as posters, brand marks, packaging, and bold UI or signage. It can also work for subheads or callouts where dense typographic color and simple forms support quick scanning.
The overall tone feels bold and approachable, combining a friendly roundness with a no-nonsense, high-impact presence. It reads as contemporary and slightly playful, suited to designs that want to feel energetic and confident without becoming sharp or aggressive.
This design appears intended to deliver maximum visual presence with rounded, geometric forms that stay approachable. The lettershapes prioritize simple construction and consistent weight to create a dependable, high-impact voice for modern display typography.
Large apertures in forms like C, G, S, and e help keep the shapes legible despite the heavy weight, while the tight interior spaces in letters like B, P, and R emphasize a compact, poster-ready texture. The sample text shows strong line-to-line color and a solid typographic “block” effect that favors display settings over delicate hierarchy.