Sans Normal Joraz 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Nirand' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, energetic, sporty, bold, confident, punchy, impact, momentum, attention, branding, display strength, slanted, geometric, soft-cornered, compact apertures, high impact.
A heavy, right-leaning sans with broad proportions and compact internal spaces. Letterforms are built from thick, rounded strokes and smooth curves, with a consistent slant that reads as a true italic rather than a simple oblique. Counters are relatively tight in characters like B, P, R, and e, while curves (C, G, O, S) are full and continuous, giving the face a cohesive, muscular rhythm. Joins and terminals appear clean and blunt, and the numerals share the same weight and forward-tilting momentum for a unified texture in text.
Best suited to display applications where impact and motion are desirable—headlines, posters, sports-related branding, promotional graphics, and bold packaging callouts. It can also work for short subheads or emphasis lines, especially when you want a forceful, dynamic typographic voice.
The overall tone is assertive and fast, with a sporty, promotional feel. Its strong color and forward motion suggest urgency, confidence, and action-oriented messaging, making it feel contemporary and attention-seeking rather than quiet or formal.
The design appears aimed at delivering maximum presence with a streamlined sans construction and a built-in sense of movement. Its wide, heavy shapes and consistent slant prioritize immediacy and brand punch over delicate detail or long-form subtlety.
At larger sizes the dense counters and thick stroke mass create a strong black silhouette that holds up well in short bursts of text. The italic angle and wide stance combine to produce a pronounced horizontal sweep, which is visually striking but can quickly dominate a layout if overused.