Sans Normal Subom 2 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'MC Attrey' by Maulana Creative and 'Cabrito Contrast', 'Haboro Contrast', and 'Solitas Contrast' by insigne (names referenced only for comparison).
Keywords: editorial, headlines, branding, magazines, posters, modern, authoritative, clean, refined, modern refinement, editorial clarity, distinctive display, premium tone, flared terminals, ink traps, open counters, bracketed joins, crisp curves.
A clean, upright sans with subtle flaring at stroke ends and noticeably tapered terminals that echo calligraphic influence without becoming decorative. Strokes show strong thick–thin modulation, especially in curves, with smooth, rounded bowls and open apertures that keep forms airy at text sizes. Joins often have gentle, bracket-like transitions and a slightly sculpted feel, giving letters a crisp, engineered rhythm rather than purely geometric uniformity. The lowercase is compact and steady with clear differentiation between similar shapes, while capitals feel broad and stable with generous internal space.
It suits editorial typography where a contemporary voice benefits from added contrast and shape character, such as magazine headlines, feature intros, and pull quotes. The crisp modulation and open counters also make it effective for brand wordmarks, packaging, and display settings where a refined but readable sans is desired.
The overall tone is editorial and confident, balancing modern clarity with a refined, slightly formal finish. Its high-contrast rhythm and flared endings add a touch of sophistication that reads as premium and deliberate rather than neutral or utilitarian.
The design appears intended to modernize classic high-contrast proportions within a sans framework, adding flared terminals and carefully shaped joins to create a distinctive, premium texture. It aims for clear readability while providing enough personality to stand out in headline and brand applications.
Figures are lining and visually prominent, with rounded forms (0, 8, 9) showing the strongest contrast and a smooth, polished curve quality. Punctuation and dots appear sturdy and dark, helping small details hold their presence in dense text settings.