Sans Normal Allaw 17 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fordek' by Isolatype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, techy, futuristic, industrial, clean, confident, display impact, modern identity, geometric clarity, softened tech, rounded, squared curves, extended, monoline, geometric.
A heavy, extended sans with monoline strokes and generously rounded corners that soften an otherwise squared, geometric construction. Curves often resolve into flattened terminals, creating a consistent “squircle” rhythm across bowls and counters. Letters are built from broad horizontal spans with compact apertures and steady verticals, producing a dense, blocklike texture. Numerals echo the same geometry, with rounded-rectangle forms and open, horizontal cuts that keep counters clear at display sizes.
Best suited to display typography where width and weight can be used for impact—headlines, brand marks, posters, and short UI or product messaging. It can also work for large-format signage and packaging where the rounded-square forms remain clear and distinctive.
The overall tone feels modern and engineered, with a slightly futuristic, interface-like character. Its broad stance and softened corners read as confident and contemporary rather than delicate or formal, lending a utilitarian but friendly presence.
The font appears designed to deliver a bold, modern display voice with a geometric, rounded-rectangle construction that stays consistent across letters and numerals. Its intent seems focused on producing a strong, contemporary silhouette and an efficient, tech-forward visual identity.
The design emphasizes horizontal momentum: wide capitals, extended curves, and squared-off bowls create strong word shapes and a pronounced graphic silhouette. In the sample text, the weight and width produce high impact, while the rounded joins prevent the texture from becoming overly harsh.