Sans Normal Ipmes 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'TT Norms Pro' by TypeType and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, zines, playful, casual, comic, crafty, mischievous, handmade feel, lively texture, headline impact, informal voice, retro print, chunky, rounded, rough-edged, handmade, inked.
The letterforms are heavy, blocky, and compact in their internal spaces, with rounded corners and softly bulging curves that keep the texture lively. Edges appear intentionally rough and uneven, creating a printed or cut-out look rather than a crisp geometric finish. Stroke endings are blunt, counters are small and sometimes asymmetrical, and spacing varies slightly from glyph to glyph, producing a bouncy, informal rhythm in text.
Works best for display sizes such as posters, packaging, stickers, merchandise graphics, and bold social headlines where the rough edges can read clearly. It also suits playful branding for food, kids, games, zines, and event promos that benefit from a handcrafted, low-fi aesthetic. For longer text, it’s best used sparingly as a supporting accent due to its dense color and textured outlines.
This face projects a playful, handmade energy with a slightly scruffy attitude. Its chunky silhouettes feel friendly and approachable, while the irregular edges add a casual, mischievous tone that reads as comic, craft, and a bit punk.
The design appears intended to deliver strong display impact while preserving an intentionally imperfect, hand-processed texture. Its irregular contours and tight counters suggest a goal of character and warmth over precision, suited to short phrases where personality and punch matter most.
In the sample text, the strong weight creates a solid black typographic color, and the uneven contours introduce a noticeable “wobble” that keeps lines from feeling rigid. Numerals and capitals maintain the same chunky, cut-out personality, helping mixed-case compositions stay visually consistent.