Sans Normal Velun 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Bourne' by Greater Albion Typefounders (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, upbeat, friendly, dynamic, retro, add motion, improve approachability, brand impact, display clarity, oblique, rounded, soft terminals, monoline, open counters.
A heavy, oblique sans with rounded construction and a smooth monoline stroke. Curves are generous and slightly squarish-oval in places, with open apertures and compact, stable bowls that keep the texture even in longer lines. Terminals are softened rather than sharply cut, and the slant creates a steady rightward flow without becoming cursive. Figures match the letterforms’ softness and weight, with broad shapes and clear counters for strong presence at display sizes.
Best suited for headlines, logos, and short-to-medium display copy where its strong weight and oblique stance can convey momentum. It works well in branding systems for sports, lifestyle, and consumer products, and can hold up in large-format applications like posters, packaging, and signage.
The overall tone is energetic and approachable, combining a sporty forward-leaning stance with friendly rounded forms. It reads as confident and contemporary with a subtle retro flavor, well-suited to designs that want motion without aggression.
The design appears intended to deliver a clean sans voice with added motion and approachability, using an oblique angle and rounded geometry to feel fast, modern, and accessible. It prioritizes bold visibility and a smooth reading texture in prominent typographic roles.
The rhythm is smooth and consistent across capitals and lowercase, with a slightly tightened feel that helps the bold weight stay cohesive. Distinctive curves and angled joins add character while preserving straightforward, signage-like clarity.