Sans Normal Rumes 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Akwe Pro' by ROHH, 'Plantago' by Schriftlabor, 'Matahari Sans' by Studio Sun, 'Elysio' by Type Dynamic, 'LFT Etica' by TypeTogether, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, advertising, dynamic, friendly, modern, sporty, casual, add emphasis, convey motion, modernize tone, improve approachability, oblique, rounded, humanist, open counters, soft terminals.
This is a right-leaning italic sans with rounded construction and smooth, low-contrast strokes. Letterforms have open apertures and generous counters, with softly curved joins and terminals that keep the texture even and readable. The capitals are broad and simple, while the lowercase shows more humanist modulation—single-storey shapes and flowing diagonals contribute to a steady, forward rhythm. Numerals follow the same oblique stance with rounded curves and consistent stroke weight, creating an overall cohesive set.
It suits brand marks and display settings where a modern, lively italic voice is helpful, such as packaging, promotional graphics, posters, and short editorial headlines. The open counters and steady stroke weight also make it workable for subheads and callouts where you want emphasis while keeping a clean sans look.
The slanted stance and rounded forms give the font an energetic, approachable tone. It feels contemporary and informal, suggesting speed and motion without becoming aggressive, and reads as friendly and easygoing in longer passages.
The design appears intended to deliver an energetic italic companion with a soft, rounded skeleton—prioritizing clarity and approachability while adding motion and personality through the oblique angle and humanist shaping.
The italic angle is pronounced enough to signal emphasis on its own, and the wide, open shapes help maintain clarity at larger text sizes. Curves are smooth and slightly elastic, which adds a lively cadence across words and lines.