Sans Superellipse Dugih 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akwe Pro' by ROHH, 'Plantago' by Schriftlabor, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui labels, friendly, modern, approachable, playful, confident, soft geometry, high impact, friendly clarity, modern branding, rounded, soft corners, compact, sturdy, geometric.
A heavy, rounded sans with a superelliptical construction: bowls and counters tend toward rounded-rectangle shapes, and corners are softened rather than sharply squared. Strokes are consistently thick with minimal contrast, producing a sturdy, even texture in text. Terminals are generally blunt with gentle rounding, and curves (notably in C, G, S, and the numerals) favor smooth, controlled arcs over calligraphic modulation. Spacing reads slightly generous for a bold style, supporting clear word shapes in the sample paragraph.
This font suits branding and packaging where a friendly, modern presence is desired, and it performs well in headlines, posters, and short promotional copy thanks to its strong color and simplified shapes. It can also work for UI labels and signage-style applications when a soft, approachable tone is preferred.
The overall tone is warm and contemporary, with softened geometry that feels inviting rather than technical. Its chunky, rounded forms give it a friendly, slightly playful voice while still reading as purposeful and solid.
The design appears intended to combine the clarity of a geometric sans with softened, rounded-rectangle forms for a more approachable personality. It prioritizes consistent weight, sturdy silhouettes, and high impact in larger sizes while maintaining legibility in short blocks of text.
Round letters show broad, open counters, while straight-sided forms keep a subtly squared silhouette that reinforces the superellipse feel. Numerals follow the same soft-rectilinear logic, aiming for consistency and quick recognition at display sizes.