Sans Normal Amlow 3 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Zin Sans' by CarnokyType and 'Boxley' by Shinntype (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, packaging, modern, neutral, clean, friendly, legibility, versatility, modernity, clarity, geometric, open, rounded, even, sturdy.
A clean sans with largely geometric construction and smooth, even strokes. Curves are round and continuous, with open apertures and generous counters that keep the texture airy. Terminals are predominantly straight-cut, and joins stay crisp without calligraphic modulation, producing a steady, contemporary rhythm. Lowercase shows a large x-height and simplified forms, while figures are clear and straightforward with consistent proportions.
Well-suited to interface labels, dashboards, and product experiences where clarity and consistency are essential. Its open forms and steady rhythm also make it a solid choice for signage, wayfinding, and general-purpose branding, as well as editorial headlines and short passages where a modern, neutral voice is desired.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from its rounded bowls and open spacing. It reads as confident and utilitarian rather than decorative, aiming for clarity and approachability in everyday settings.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and a calm typographic presence. Its geometric foundations and open counters suggest a focus on clarity across a wide range of sizes and contexts, from digital UI to print display.
Round letters (C, O, Q) feel near-circular and stable, while diagonals (V, W, X, Y) are clean and direct, supporting a crisp overall silhouette. The sample text holds together well at large sizes, maintaining an even color and clear word shapes without drawing attention to any single distinctive flourish.