Sans Normal Puloz 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Madani' and 'Madani Arabic' by NamelaType, 'Gilroy' by Radomir Tinkov, 'Hoxton Samuels' by Samuelstype, and 'Brahma' and 'Brahma Rounded' by Tall Chai (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, chunky, retro, comic, attention, approachability, fun, display impact, bold clarity, rounded, soft corners, bubbly, compact, informal.
A heavy, rounded sans with soft, blunted terminals and smoothly curved joins throughout. Forms are built from broad, simple strokes with generous internal counters that stay open even at display sizes. The lowercase is compact with sturdy stems and rounded shoulders, while uppercase shapes feel slightly squarer and block-like in their overall footprint. Numerals are similarly bulbous and simplified, with strong, even stroke weight and a consistent, cushiony silhouette across the set.
Best suited to headlines, posters, signage, and brand marks where a friendly, high-impact voice is needed. It works well for packaging, event graphics, and youth-oriented or playful themes, and can also serve as an attention-grabbing typographic accent in UI or social content when used at larger sizes.
The overall tone is warm and humorous, leaning toward a bold, approachable cartoon or toy-like feel rather than a formal, corporate voice. Its inflated curves and soft edges create an inviting, upbeat presence that reads as casual and energetic.
The design appears intended to deliver maximum impact with a soft, approachable character—combining strong display weight with rounded geometry for a fun, modern-retro feel. It prioritizes bold readability and a distinctive, cheerful silhouette over neutrality for text-heavy settings.
Spacing appears comfortable for display use, with letters designed to hold their shape clearly in tight settings. The design emphasizes legibility through open counters and clear silhouettes while maintaining a distinctive, rounded personality.