Serif Normal Pemum 9 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, packaging, luxury, classic, dramatic, display impact, elegance, premium tone, editorial voice, didone-like, hairline, bracketless, high-waisted, sculpted.
A refined serif with extreme thick–thin modulation and razor-like hairlines. The design features crisp, bracketless serifs, vertical stress, and smooth, polished curves that create a strongly formal rhythm. Capitals are statuesque and high-contrast, with narrow joins and sharp terminals, while the lowercase maintains a conventional structure with compact detailing and clean, controlled stroke endings. Numerals follow the same chiseled contrast, with elegant, calligraphic sweeps on figures like 2 and 9 that read as display-oriented rather than utilitarian.
Best suited to large-size applications such as headlines, magazine titling, brand marks, and premium packaging where the fine hairlines can stay intact. It can also work for short pull quotes or deck copy when ample size and careful reproduction preserve the contrast and sharp terminals.
The overall tone is poised and high-end, projecting an editorial, runway-ready sophistication. Its strong contrast and sharp finishing details add drama and authority, giving text a sense of ceremony and prestige.
The design appears intended to deliver a modern, high-contrast serif voice optimized for impact—combining classical proportions with a sleek, contemporary finish. Its sculpted strokes and delicate serifs prioritize elegance and visual drama in display settings.
The letterforms rely on delicate hairlines and tight internal counters, so the texture shifts quickly from crisp to dense as size decreases. At larger sizes the sharp serifs and polished curves feel especially prominent, producing a glossy, print-magazine character.