Sans Normal Jamas 5 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Gremlin' by Hazztype, 'Otoiwo Grotesk' by Pepper Type, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, assertive, sporty, friendly, techy, impact, modernity, clarity, brand voice, display strength, geometric, rounded, compact, clean, high impact.
A heavy, geometric sans with broad proportions and smooth, rounded construction. Curves are built from near-circular bowls and generous radii, while straight strokes stay uniform and crisp, producing a steady, low-modulation rhythm. Counters are relatively small for the weight, and terminals are mostly blunt or gently rounded, giving letters a sturdy, engineered feel. Uppercase forms are wide and stable; lowercase shows single-storey structures (notably a and g) and simplified joins that keep shapes open and legible at large sizes.
Best suited to headlines and short, high-impact copy where its wide geometry and dense strokes can project clarity and presence. It also fits branding systems, packaging, and signage that benefit from a modern, sturdy sans with friendly roundness.
The overall tone is contemporary and confident, with a sporty, tech-forward energy. Its wide stance and solid color create an attention-grabbing voice that feels straightforward and approachable rather than formal.
Likely designed to deliver a strong, contemporary display voice that remains clean and readable, emphasizing geometric consistency, broad proportions, and a compact, high-ink silhouette for impact.
The family’s geometry is consistent across caps, lowercase, and figures, with round forms (O, o, 0) reading as smooth ellipses and diagonals (V, W, X, Y) kept clean and symmetrical. The numerals match the letterforms’ width and weight, maintaining a cohesive, display-oriented texture in continuous text.