Sans Normal Obrav 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Avenir Next Paneuropean' by Linotype, 'Akagi' and 'Akagi Pro' by Positype, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, impactful, modern, approachable, strong display, clear labeling, modern branding, high visibility, geometric, rounded, blocky, compact, high x-weight.
A heavy, geometric sans with broad, rounded curves and sturdy, uniform strokes. Counters are generous and mostly circular/oval, while terminals tend to be clean and blunt, giving letters a compact, block-like silhouette. The forms lean toward simple construction and consistent geometry (notably in C/G/O/Q and the round lowercase bowls), with minimal modulation and crisp joins that keep the texture dense and even in setting.
Best suited for display contexts where strong presence and quick recognition matter—headlines, poster copy, brand marks, packaging callouts, and wayfinding. It can also work for short UI labels or promotional text when a robust, modern tone is desired, but its dense weight is more effective in larger sizes than in long-form reading.
The overall tone is bold and straightforward, balancing a friendly roundness with a no-nonsense, attention-grabbing presence. It reads as contemporary and practical, with an energetic solidity that feels suited to statements and headlines rather than delicate or ornate messaging.
The design appears aimed at delivering maximum impact through simple, geometric letterforms and a consistent, sturdy rhythm. By pairing rounded construction with blunt terminals and generous counters, it targets clarity and approachability while maintaining a bold, contemporary voice.
Uppercase shapes are wide and stable with clear, simple internal structure; the lowercase follows suit with rounded bowls and short, sturdy arms. Numerals match the same stout, geometric logic, producing a cohesive color across mixed alphanumeric text. In paragraph-style samples, the weight creates strong emphasis and high visibility, with tight interior spaces that benefit from comfortable sizing and spacing.