Sans Normal Oblit 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'EB Corp' by Eko Bimantara, 'Core Sans A' by S-Core, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Eastman Grotesque' by Zetafonts, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, confident, playful, modern, impact, approachability, clarity, modern branding, soft corners, round counters, compact spacing, geometric feel, sturdy.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Curves are smooth and full, with generous bowls and counters that stay open despite the weight. Terminals read mostly blunt and clean, with subtly softened corners that reduce harshness. The lowercase shows a single-storey a and g, reinforcing a simple, geometric construction; numerals are similarly bold and highly legible with large, round forms.
Best suited for large-format communication where impact and immediacy matter—headlines, posters, campaigns, and brand marks. It also fits packaging and digital promo graphics where a bold, friendly sans can carry short phrases and calls to action with clarity.
The overall tone feels upbeat and approachable while still projecting strength. Its chunky shapes and rounded geometry give it a friendly, slightly playful voice suited to contemporary branding and attention-grabbing headlines.
The design appears intended as a contemporary, high-impact sans that stays approachable through rounded geometry and simple letter structures. It prioritizes bold readability and a cohesive, geometric texture for display-led typography.
At display sizes it creates strong blocks of texture, and the tight, even stroke presence keeps lines feeling dense and punchy. The design maintains clear distinctions between similar forms (notably round letters and numerals) through consistent counter shapes and straightforward silhouettes.