Sans Normal Jokaz 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Impara' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, retro, impact, motion, headline emphasis, branding, slanted, compact, chunky, rounded, high-impact.
A heavy, right-slanted sans with chunky strokes and rounded, slightly squared-off counters. The letterforms show a forward-leaning, energetic stance with broad proportions and sturdy verticals, while curves (C, O, S, e) are smooth and full. Terminals are generally blunt and clean, with minimal ornamentation; joins and bowls are simplified for impact. The rhythm is tight and punchy, with strong black shapes and consistent weight distribution that stays legible at display sizes.
Best suited for display work where impact matters: headlines, posters, and large-format messaging. It also fits sports branding, product packaging, and signage that needs a confident, kinetic voice. For longer text or small UI sizes, the dense weight and slant may feel heavy, but it excels in short bursts of copy.
The overall tone is fast, bold, and assertive, evoking sporty headlines and energetic branding. Its slant and dense color give it a sense of motion and urgency, while the rounded forms keep it approachable rather than harsh. The feel leans slightly retro, reminiscent of classic advertising and athletic graphics.
The design appears intended to deliver maximum emphasis with a forward-leaning, energetic personality. Its simplified, rounded construction prioritizes strong silhouettes and quick recognition, making it well-suited to branding and promotional typography that needs to feel active and bold.
The numerals are robust and highly readable, matching the rounded, weighty construction of the letters. Uppercase forms maintain strong silhouettes for initial caps and logos, while lowercase keeps a compact, headline-oriented presence with clear differentiations between similar shapes.