Sans Normal Lalaj 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Plau Redonda' by Plau, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Ashemore' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, punchy, friendly, retro, lively, impact, momentum, approachability, display clarity, oblique, rounded, compact, soft corners, bouncy.
A heavy, oblique sans with broad proportions and rounded, smoothly curved construction. Strokes stay largely monoline, with softened terminals and a slightly inflated, “bubble” presence in bowls and counters. The italic slant is steady and produces a forward-leaning rhythm, while joins and curves keep a clean, geometric feel rather than calligraphic modulation. Overall spacing reads open and sturdy, supporting large, dark word shapes with clear silhouettes in both uppercase and lowercase.
Best suited to display sizes where its mass and slant can project impact—headlines, posters, branding marks, packaging, and sports or event graphics. It also works well for short bursts of text like UI banners, titles, and calls-to-action where bold emphasis and quick readability are needed.
The tone is energetic and approachable, with a sporty, headline-driven punch. Its rounded geometry and buoyant slant add friendliness and motion, giving it a mildly retro, poster-like flavor without feeling decorative.
The design appears intended to deliver maximum impact with a fast, forward motion while staying clean and modern. Rounded geometry and consistent stroke weight suggest a focus on friendly accessibility and strong, simple word shapes for attention-grabbing display typography.
Uppercase forms are broad and blocky with simple, confident shapes, while lowercase maintains clear differentiation (notably the single-storey, rounded constructions) that reinforces an informal, contemporary voice. Numerals match the same weight and slant, keeping a cohesive, emphatic texture in mixed text.