Sans Normal Alkul 14 is a bold, very wide, monoline, upright, tall x-height font visually similar to 'Gremlin' by Hazztype and 'Halogen' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, sporty, tech, display impact, approachable modernity, brand clarity, rounded, geometric, soft, sturdy, open.
A broad, geometric sans with monoline strokes and generously rounded curves. The letterforms are wide-set with open counters and smooth, circular bowls, paired with flat, horizontal terminals that keep the shapes clean and stable. Uppercase forms read sturdy and simplified, while the lowercase maintains a large x-height and compact ascenders/descenders for dense, even texture. Numerals follow the same rounded construction, with clear, open shapes and consistent stroke presence that holds up in heavier display settings.
Best suited to headlines and short blocks of copy where width and weight can be used for emphasis. It performs well for brand marks, packaging, and signage that benefit from rounded geometry and high visual presence. In UI or editorial contexts, it works most effectively as a display face for titles, callouts, and section headers.
The overall tone is contemporary and approachable, with a confident, athletic energy. Its rounded geometry feels friendly rather than austere, while the wide stance adds a sense of strength and momentum suited to modern branding and digital interfaces.
The design appears intended to deliver a robust, contemporary sans with softened geometry—combining clear, simplified shapes with a wide footprint for high-impact display typography. Its consistent stroke and open forms suggest a focus on readability and a friendly, modern voice in branding and digital-forward applications.
Across the set, curves dominate and corners are softened, producing a cohesive, smooth rhythm in text. The spacing and proportions emphasize horizontality, which enhances impact at larger sizes and keeps headlines readable even when set tightly.