Sans Normal Afgew 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Halifax' by Hoftype, 'Provan' and 'Provan Formal' by Matteson Typographics, and 'Camphor' by Monotype (names referenced only for comparison).
Keywords: branding, posters, headlines, sports, packaging, sporty, dynamic, modern, friendly, casual, forward motion, modern clarity, friendly emphasis, display impact, oblique, geometric, rounded, monoline, clean.
This is an oblique sans with monoline strokes and rounded, geometric construction. Curves are smooth and broadly elliptical, with open counters and clean joins that keep letterforms crisp at display sizes. Terminals are largely cut on a slant, reinforcing the forward motion, while uppercase forms stay compact and sturdy. Lowercase shapes are simple and contemporary, with a single-storey “a” and “g” and an overall even rhythm across words.
It suits branding that needs a sense of speed and modernity, as well as headlines, posters, and campaign graphics where an italicized sans can add momentum. It also works well for sports and lifestyle identities, packaging callouts, and interface accents that benefit from a clean but lively typographic voice.
The consistent slant and tidy geometry give the font an energetic, on-the-move tone that feels sporty and contemporary. Its rounded forms keep the voice approachable rather than aggressive, making it read as friendly and casual while still looking professional.
The design appears intended to deliver a contemporary italic sans with a geometric backbone and a friendly, rounded finish. Its forward slant and simplified forms prioritize quick recognition and energetic emphasis in display-driven settings.
Figures are clear and straightforward, matching the letterforms with similarly rounded proportions and angled finishing. The texture in paragraphs stays smooth and even, with enough openness in counters to maintain legibility in short text blocks while still feeling designed for headline emphasis.