Sans Normal Apgim 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Equip' by Hoftype, 'Nietos' by Melvastype, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, clean, neutral, friendly, utilitarian, clarity, neutrality, modernity, versatility, geometric, rounded, monoline, crisp, open.
A clean sans with broadly geometric construction, smooth curves, and largely monoline strokes. Round letters are close to circular, counters are open, and terminals are simply cut, creating a crisp, unembellished texture. Proportions feel balanced and stable, with straightforward joins and consistent stroke behavior across caps, lowercase, and numerals.
It suits interface copy, product and corporate branding, wayfinding or labeling, and general editorial layouts where a clean sans is needed. The straightforward forms also work well for decks, reports, and headings that need a modern, legible voice without overt stylization.
The overall tone is contemporary and neutral, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, but the sharp cuts and disciplined spacing keep it professional and matter-of-fact.
The font appears intended as a general-purpose geometric sans focused on legibility and consistency. Its restrained shapes and even color suggest a design optimized for clear communication across both display and text sizes.
The design reads evenly in paragraph settings, with clear differentiation between similar shapes (for example, the numerals and basic lowercase forms) and a steady rhythm that avoids calligraphic or decorative cues.