Sans Normal Orlut 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Whitney' by Hoefler & Co., 'ITC Chino' by ITC, 'Achates' by Karandash, 'Diaria Sans Pro' by Mint Type, 'Belle Sans' by Park Street Studio, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, punchy, modern, impact, clarity, approachability, modernity, rounded, geometric, compact, solid, clean.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are smooth and circular, with generously rounded bowls and terminals that keep counters open despite the weight. Joins and diagonals feel sturdy and simplified, producing a steady rhythm in text. Numerals follow the same robust construction, reading clearly with a consistent, no-nonsense silhouette.
Best suited to display typography where a bold, high-impact voice is needed—headlines, posters, logos, and brand marks. The rounded construction also makes it a solid choice for packaging and signage that benefits from friendly clarity at a glance.
The overall tone is assertive and approachable, combining strong emphasis with a warm, uncomplicated friendliness. It feels contemporary and direct, with a slightly playful softness coming from the rounded shapes and compact spacing.
Likely designed to deliver maximum visual impact with minimal stylistic fuss: a sturdy, geometric sans that stays readable and inviting while projecting confidence. The rounded forms and compact build suggest an emphasis on modern versatility for attention-grabbing editorial and brand applications.
The design’s strength comes from its uniform stroke energy and simplified geometry, which helps maintain legibility at display sizes while keeping a cohesive texture in longer lines. Round letters (like O/C/G) set the visual theme, and squared-off elements in letters like E/F/T add structure without introducing sharpness.