Sans Normal Kemat 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mazot' by Hurufatfont, 'Nusara' by Locomotype, 'Glimp' and 'Glimp Rounded' by OneSevenPointFive, 'Fact' by ParaType, and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, modern, confident, friendly, impact, motion, modernity, clarity, slanted, rounded, compact, high-impact, clean.
A heavy, right-slanted sans with rounded curves and sturdy, low-contrast strokes. Shapes are compact and tightly constructed, with broad counters and smooth joins that keep the texture even at large sizes. Terminals are generally blunt and clean, while diagonals (A, K, V, W, X, Y) feel assertive and mechanically consistent. Numerals are robust and open, matching the letterforms’ dense, forward-leaning rhythm.
This font is well suited to headlines, campaign graphics, and brand marks that need a fast, impactful presence. It can work effectively on posters, packaging, and sports or fitness-related design where a sense of motion and confidence is desirable. Short UI accents or callouts can also benefit from its strong emphasis and clean shapes.
The overall tone is energetic and contemporary, with a punchy, action-oriented slant that suggests speed and momentum. Its rounded construction keeps it approachable rather than harsh, balancing toughness with a friendly, accessible voice.
The design appears intended to deliver a contemporary sans voice with added motion and emphasis through a strong slant and compact, rounded geometry. Its consistent stroke behavior and dense color suggest a focus on high-impact display typography that remains clean and legible at typical headline sizes.
The italic angle is pronounced enough to read as deliberately dynamic, and the bold massing produces strong color in lines of text. The lowercase maintains clear differentiation between similar shapes (e.g., a/e/c and i/j), supporting quick scanning in short bursts, though the dense weight favors display use over long-form reading.