Sans Normal Ifgow 1 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, playful, casual, warm, approachable, approachability, liveliness, informal clarity, modern friendliness, rounded, soft terminals, hand-drawn, bouncy, informal.
A rounded, slanted sans with smooth, continuous strokes and softened terminals throughout. Letterforms favor broad curves and oval bowls, with gentle joins and a slightly bouncy baseline rhythm that reads like a quick marker or brush-pen sketch refined for consistency. Counters are open and simple, and shapes like O/C/G lean toward circular geometry while diagonals (V/W/X/Y) stay thick and rounded at the ends. Numerals are similarly rounded and compact, maintaining an even, friendly texture in text.
Well-suited to branding and packaging where an approachable, informal voice is desired, as well as posters and short headlines that benefit from a lively slant. It also works nicely for social media graphics and promotional copy where warmth and readability need to coexist.
The overall tone is upbeat and personable, combining a casual handwritten feel with clean, legible construction. It conveys friendliness and motion, making text feel conversational rather than formal or technical.
The design appears intended to deliver a friendly, handwritten-leaning sans that stays clear in continuous reading while maintaining a playful, energetic character. Its rounded geometry and consistent slant suggest a focus on easy, modern communication rather than strict neutrality.
Stroke endings are consistently rounded, which reduces sharpness and gives the font a soft, modern feel. The slant is steady across caps, lowercase, and figures, and the spacing appears designed to keep words flowing smoothly without becoming cramped.