Slab Square Pehu 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, editorial, signage, sturdy, authoritative, industrial, collegiate, impact, stability, readability, print display, utility, blocky, bracketed, chunky, robust, high-ink.
A heavy slab serif with broad, squared forms and a compact, even color on the page. Strokes are low-contrast and largely monolinear, with thick, block-like serifs that read as squared and slightly bracketed where they meet the stems. Counters are relatively tight and the curves are rounded but disciplined, giving letters like C, O, and S a firm, carved feel. The lowercase is sturdy and readable with short, strong joins and a workmanlike rhythm; numerals match the same weight and presence for consistent texture in mixed setting.
Well-suited to headlines, subheads, and short blocks of copy where strong presence is desired. It works especially well for posters, packaging, and signage that benefits from sturdy letterforms and a consistent, high-impact texture.
The overall tone is confident and no-nonsense, leaning toward a classic print-and-poster sensibility. Its dense, blunt details suggest durability and practicality, with an editorial gravitas that can also feel heritage-minded or collegiate depending on context.
The design appears intended to deliver a bold, dependable slab-serif voice with practical legibility and strong typographic color. Its squared terminals and compact counters aim for punch and stability, echoing traditional print display serifs while staying straightforward and utilitarian.
In the sample text, the font maintains a steady, dark typographic color and clear word shapes, with slab terminals creating strong horizontal emphasis. The design’s firmness and tight interior spaces make it feel impactful at display sizes while remaining structured in longer lines.