Sans Normal Ornab 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Masserini' by Studio Sun, and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, contemporary, approachable, solid, impact, clarity, modern branding, approachability, rounded, geometric, clean, compact, high-clarity.
This typeface is a heavy, rounded geometric sans with clean, continuous curves and a largely monoline feel. Round letters (O, C, G, Q) read as near-circular with smooth terminals, while straighter forms (E, F, H, I, L) keep crisp corners and broad, even stems. Uppercase proportions are compact and stable, and the lowercase uses simple, sturdy constructions with mostly single‑storey shapes (notably a and g) and short, unobtrusive ascenders/descenders. Counters are relatively tight for the weight, with open apertures on letters like c and e to preserve clarity in dense settings. Numerals are robust and legible, with a straightforward, signage-like presence.
It works best for headlines, short paragraphs, and prominent UI or product copy where a strong, friendly voice is needed. The sturdy numerals and clear letterforms also suit signage, labels, and packaging where quick recognition matters.
The overall tone is modern and friendly, with a confident, no-nonsense weight that feels approachable rather than severe. The rounded geometry and simplified lowercase give it an informal, contemporary character suited to clear messaging and upbeat branding.
The design appears intended to deliver a contemporary, geometric sans voice with high impact and straightforward legibility. Its rounded construction and simplified forms suggest a focus on approachable branding and clear display typography rather than delicate, text-only refinement.
In text, the heavy strokes create a strong typographic color and a compact rhythm, making word shapes feel blocky yet readable. The rounded forms and consistent stroke behavior help maintain a cohesive look across caps, lowercase, and figures, especially at display sizes.