Sans Normal Ormum 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Comenia Sans' by Suitcase Type Foundry, 'Roanne' by Tour De Force, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, utilitarian, impact, clarity, modernity, simplicity, versatility, geometric, rounded, compact, sturdy, high impact.
A sturdy sans with a largely geometric construction and broad, rounded curves. Strokes are heavy and even, with minimal modulation, producing compact counters and a solid, high-ink silhouette. Terminals read mostly squared or gently softened, and the overall spacing feels efficient, supporting dense settings without losing character. Figures are simple and robust, matching the letterforms’ straightforward proportions and consistent rhythm.
This font performs best in display roles such as headlines, posters, and brand marks where bold, compact shapes deliver immediate impact. It also suits signage and packaging that require quick recognition and a clean, modern tone. In longer text, it will be most comfortable when given generous size and spacing due to its dense, ink-heavy forms.
The tone is modern and assertive, with a friendly approachability coming from its rounded geometry. It feels practical and no-nonsense, but not cold—well suited to communication that needs clarity and presence. The overall impression is confident and contemporary, leaning toward a clean, urban sensibility.
The design appears intended to provide a contemporary, geometric sans voice that remains friendly while projecting strength and clarity. Its simplified forms and consistent stroke weight suggest a focus on reliable readability at display sizes and a cohesive, no-frills typographic color.
The lowercase shows a single-storey “a” and “g,” reinforcing a contemporary, geometric feel. Curved letters (like C, O, S) emphasize roundness while maintaining tight apertures, which increases punch at larger sizes. The design reads especially strong in headlines where its compact counters and heavy forms create a stable typographic block.