Slab Contrasted Ugmo 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, packaging, branding, robust, traditional, authoritative, industrial, impact, stability, printiness, trustworthiness, clarity, bracketed, sturdy, compact, crisp, ink-trap-like.
A sturdy slab-serif with bracketed, blocky serifs and compact proportions. Strokes are generally heavy with modest modulation, and joins are tight, producing a dense, confident texture in text. Counters are relatively small and rounded, while terminals and serifs end in flat, squared-off cuts that reinforce a structural, anchored feel. The lowercase shows a two-storey “a” and “g,” a broad, rounded “o,” and short ascenders/descenders that keep lines visually even; figures are substantial and old-style in presence, matching the weight and rhythm of the letters.
Well suited to headlines, deck copy, and pull quotes where a firm, weighty voice is needed. It also fits packaging and branding that want a dependable, workmanlike character, and can be effective for short editorial passages when a darker typographic color is desired.
The overall tone is solid and authoritative, with a classic editorial flavor reminiscent of sturdy print typography. Its heavy slabs and compact rhythm give it an industrial practicality, while the subtle bracketing adds a traditional, composed warmth rather than a purely mechanical look.
The design appears intended to deliver a durable slab-serif voice that stays legible and emphatic in print-like settings. Its compact proportions and strong serifs prioritize impact and stability, aiming for a classic, trustworthy presence rather than delicacy.
At display sizes the slab details read clearly and the forms feel confident; in longer text the dark color and tight apertures create a strong, emphatic presence. The capitals are broad and stable, with squared punctuation-like endings that help maintain a consistent, no-nonsense voice.