Sans Normal Virib 7 is a bold, wide, low contrast, italic, normal x-height, monospaced font.
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, casual, playful, sporty, emphasis, approachability, retro flavor, display impact, brand voice, rounded, soft terminals, compact counters, hand-drawn feel, slanted.
A heavy, right-slanted sans with broad proportions and rounded, softened terminals throughout. Strokes are largely uniform, with subtly swollen curves and compact counters that give letters a sturdy, cushioned look. The italic angle is consistent and smooth, and the overall rhythm is steady, with simple geometric construction in rounds (C/O/Q) balanced by slightly flared joins in diagonals (K/V/W/X). Numerals are similarly robust and open, designed to stay clear at display sizes.
Best suited for bold headlines, short bursts of copy, and identity work where a warm, energetic italic presence is desirable. It performs well on posters, packaging, signage, and sports or lifestyle branding, and can also work for brief editorial callouts where a friendly, retro voice is needed.
The tone reads energetic and approachable, with a retro sign-painting and mid-century athletic feel. Its rounded weight and steady slant make it feel informal and confident rather than technical, lending a lively, upbeat voice to short messages and brand phrases.
The design appears intended to deliver a strong, slanted emphasis with soft, rounded geometry—combining display-level impact with an informal, humanized texture. Its consistent construction and sturdy forms suggest a focus on clarity and personality for attention-grabbing typography.
Uppercase forms are compact and emphatic, while the lowercase introduces more bounce in letters like a, g, and y, which adds personality in running text. The punctuation in the sample maintains the same chunky, rounded treatment, helping the font feel cohesive in headlines and taglines.