Sans Contrasted Puhu 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, techno, retro, assertive, mechanical, impact, futuristic branding, modular display, signage, squared, rounded corners, stencil-like, blocky, compact counters.
A heavy, block-built display sans with squared geometry and softened corners. Letterforms lean on broad vertical masses and angular joins, with small, often rectangular counters that create a punched-out feel. Curves are tightly controlled (notably in O/C/G), reading as rounded rectangles rather than true bowls, while several lowercase forms use simplified, modular construction. The overall rhythm is compact and uniform, emphasizing strong silhouettes and high-impact shapes over fine detail.
Best suited to short, high-contrast applications such as headlines, posters, titles, and logo wordmarks where its dense black shapes can carry the composition. It can also work well on packaging or branding that wants an industrial or techno flavor, especially at medium-to-large sizes where the compact counters remain clear.
The tone is bold and mechanical, with a retro-futuristic, arcade/industrial attitude. Its chunky forms and tight apertures feel utilitarian and engineered, projecting strength and immediacy rather than refinement.
The design appears intended to deliver maximum visual impact through simplified, modular geometry and tightly controlled curves, producing a cohesive, machine-like texture. It prioritizes distinctive silhouette and display presence, suggesting use in bold branding and attention-grabbing editorial or promotional settings.
Distinctive cut-ins and notch-like details appear in a few characters, reinforcing a stencil/segmented impression. The numerals follow the same squared, compressed-counter logic, keeping texture consistent across mixed alphanumerics.