Sans Normal Bobid 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Arazatí' by TipoType and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, presentations, modern, clean, neutral, friendly, straightforward, versatility, legibility, clarity, modernity, geometric, rounded, monoline, open counters, crisp terminals.
This typeface is a monoline sans with smooth, rounded curves and predominantly geometric construction. Strokes maintain an even weight with minimal modulation, and terminals are clean and matter-of-fact rather than tapered or flared. Circular forms (like O and o) read as near-elliptical with generous interior space, while straight-sided letters keep a crisp, stable vertical rhythm. Spacing appears balanced and consistent across the alphabet, supporting an even texture in paragraphs and in all-caps settings.
It suits interface and product typography where consistent rhythm and clear letterforms are important, and it also works well for editorial layouts that need a calm, even color. The clean geometry makes it a strong choice for brand systems and collateral, while the straightforward shapes can remain legible in signage and slide decks.
The overall tone is modern and neutral with a lightly friendly feel created by its rounded shapes and open counters. It reads as practical and contemporary rather than ornamental, projecting clarity and approachability. The steady rhythm and restrained details keep the voice professional and unobtrusive in longer text.
The design appears intended as a versatile, everyday sans that prioritizes clarity, consistency, and a contemporary geometric feel. Its restrained detailing suggests it’s meant to blend into many contexts without drawing attention away from content.
Uppercase letters have a straightforward, engineered presence, while the lowercase maintains clarity through open apertures and simple joins. Numerals match the same geometric logic and uniform stroke behavior, making mixed text and figures feel cohesive.