Sans Normal Demek 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, signage, labels, presentations, clean, friendly, modern, approachable, unfussy, everyday readability, neutral branding, screen clarity, clean utility, monoline, rounded, open counters, soft terminals, humanist.
A clean, monoline sans with gently rounded curves and soft, slightly tapered terminals. The proportions feel balanced and contemporary, with open counters and clear apertures that keep shapes readable. Curves are smooth and circular in feel, while straight strokes stay steady and even, producing a calm rhythm in both uppercase and lowercase. Numerals follow the same simple, rounded construction and sit comfortably alongside the letters.
It works well for interface copy, product labels, and general-purpose editorial text where clarity and an unassuming voice are priorities. The rounded construction also makes it suitable for signage and wayfinding at medium sizes, and for presentations where clean readability is needed without a stark tone.
The overall tone is friendly and modern without feeling overly stylized. Its soft rounding and open forms give it an approachable, everyday neutrality that suits straightforward communication.
The design appears intended as a versatile, contemporary sans that emphasizes legibility and a friendly neutrality. Its consistent stroke weight and rounded geometry suggest a focus on broad usability across screens and print rather than display-only personality.
Uppercase forms read crisp and stable, while the lowercase adds a touch of warmth through rounded joins and simplified shapes. Spacing appears moderate and even, supporting smooth text flow in the sample paragraphs.