Serif Normal Lelaw 2 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Kepler' by Adobe, 'Fulmar' by CAST, and 'Frutiger Serif' by Linotype (names referenced only for comparison).
Keywords: books, editorial, magazines, headlines, academic, classic, formal, refined, authoritative, text readability, classic tone, editorial voice, formal presence, bracketed serifs, sharp terminals, calligraphic stress, crisp, traditional.
This is a conventional text serif with pronounced thick–thin modulation and bracketed serifs. Strokes show a clear calligraphic stress, with crisp hairlines on curved forms and sturdier verticals that give the letters a confident spine. Capitals are broad and evenly proportioned with wedge-like finishing details, while the lowercase keeps a familiar book-face rhythm: open counters, moderate apertures, and a readable, steady texture. Numerals follow the same contrast pattern, with old-style influences in the curving forms and clearly differentiated shapes.
It performs well for book and long-form editorial typography, especially in print-like layouts where a classic serif texture is expected. The strong contrast and broad capitals also make it effective for headlines, pull quotes, and section titling in magazines, reports, and academic materials.
The overall tone feels traditional and polished, conveying seriousness and credibility without becoming ornate. It reads as literary and institutional, suited to settings where a classic, established voice is desirable.
The design appears intended as a dependable, traditional serif for general reading, balancing clarity with a refined, high-contrast look. Its forms aim to evoke established book typography while maintaining enough sharpness and presence for display applications.
The font’s contrast becomes especially noticeable in large sizes, where the fine joins and tapered terminals add crispness. In text, the spacing and serif shapes create a slightly assertive, formal color on the page rather than an airy or minimalist feel.