Sans Normal Dogad 12 is a light, wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, brand identity, presentations, signage, modern, clean, neutral, friendly, minimal, clarity, versatility, modernity, neutrality, accessibility, geometric, rounded, open, airy, even.
This typeface presents a clean sans construction with smooth, rounded curves and largely monoline strokes. Capitals are broad and open, with circular forms (C, O, Q) reading as near-elliptical and evenly weighted, and straight-sided letters (E, F, H, N) keeping a crisp, unembellished finish. The lowercase follows a simple, contemporary skeleton with clear counters, straightforward terminals, and a single-storey “a” that reinforces an approachable, geometric feel. Numerals are similarly plain and rounded, with consistent stroke weight and calm spacing that supports an even typographic color in text.
It suits interface copy, product and marketing text, and general editorial settings where a neutral sans is expected. Its open forms and steady rhythm also make it a good candidate for wayfinding and display lines that need to stay crisp without feeling rigid.
The overall tone is modern and restrained, aiming for clarity over personality. Rounded geometry and open apertures add a mild friendliness, while the consistent stroke behavior keeps it professional and utilitarian.
The design appears intended as a versatile, general-purpose sans with a geometric undercurrent—prioritizing straightforward letterforms, open counters, and a calm, contemporary texture that scales from text to headings.
Curves appear carefully smoothed and symmetrical, and joins are kept uncomplicated, producing a steady rhythm across mixed-case settings. The sample text shows stable word shapes and generous internal space, helping maintain legibility in longer paragraphs.