Serif Normal Olmud 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Alkes' by Fontfabric, 'Amasis' by Monotype, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: book text, editorial, headlines, academic, print, traditional, authoritative, formal, text workhorse, classic branding, print readability, editorial voice, bracketed serifs, ball terminals, sturdy, crisp, classic.
This serif has sturdy, confidently weighted strokes with clear bracketed serifs and a compact, even rhythm. Curves are full and rounded, while straight stems stay steady and vertical, producing a controlled texture in paragraphs. Counters are moderately open and the overall drawing leans slightly compact, with capitals that feel broad and grounded. Details like the ball-like terminals on letters such as C and c, the pronounced ear on g, and the footed forms on numerals reinforce a classic text-serif construction.
It suits editorial design, book and journal typography, and other long-form print contexts where a classic serif texture is desired. The sturdy weight also makes it effective for headings, pull quotes, and posters that need a traditional voice and strong legibility at larger sizes.
The overall tone is traditional and authoritative, with a familiar bookish presence that reads as established and dependable. Its strong color and crisp serifing add a slightly institutional, editorial voice—serious without becoming ornate.
The design appears intended as a conventional, workhorse serif with a classic palette of details—bracketed serifs, rounded terminals, and stable proportions—aimed at producing a confident, readable page color across a range of text and display sizes.
In running text the face creates a dark, steady typographic color, helped by firm stems and clearly expressed serifs. The numerals match the weight and presence of the letters, supporting consistent emphasis in text-heavy settings.