Sans Normal Kemap 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Maison Neue' by Milieu Grotesque, 'Hint' by ParaType, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, app ui, sporty, dynamic, confident, modern, friendly, impact, motion, clarity, approachability, modernity, slanted, rounded, compact, clean, punchy.
This typeface is a slanted, heavy sans with rounded, geometric construction and smooth curve-to-stem transitions. Strokes stay visually even, with broad counters and soft terminals that prevent the weight from feeling harsh. Uppercase forms are compact and sturdy, while lowercase shapes are simple and contemporary, with open apertures and a clear, un-fussy rhythm. Numerals are full and stable, matching the same rounded, forward-leaning stance and maintaining consistent color in text.
Best suited to short-to-medium copy where impact matters: headlines, product branding, marketing materials, and packaging. The strong weight and rounded shapes hold up well at larger sizes and in high-contrast layouts, while the consistent rhythm can also work for UI labels, navigation, and callouts when a bold, energetic tone is desired.
The overall tone is energetic and assertive, with a forward motion that feels sporty and contemporary. Rounded geometry adds approachability, balancing the strong weight with a friendly, accessible voice. In paragraphs, it reads as confident and promotional rather than delicate or formal.
The design appears intended to deliver a modern, high-impact sans with a built-in sense of motion. Its rounded geometry and even stroke weight suggest an aim for clarity and friendliness without sacrificing presence, making it well-matched to contemporary commercial and promotional typography.
The italic angle is steady across caps, lowercase, and figures, producing a cohesive “leaning” texture. Round letters like O/Q and curved lowercase forms carry much of the personality, while straight-sided letters remain clean and functional, keeping the design from becoming overly stylized.