Sans Normal Lilif 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, assertive, modern, energetic, punchy, impact, motion, clarity, modernity, slanted, compact, rounded, clean, graphic.
A heavy, slanted sans with rounded bowls and smooth, continuous curves. The letterforms show a compact, forward-leaning stance with sturdy stems, broad counters, and minimal stroke modulation. Terminals are clean and largely blunt, and the overall construction favors simple geometric shapes with slightly squared-off joins in places. Spacing feels tight and purposeful, producing a dense, high-impact texture in text.
It performs best in short, high-visibility settings such as headlines, posters, sports and fitness branding, and packaging where a confident, kinetic tone is desirable. The dense texture and strong slant also suit promotional graphics and display-focused UI elements when used at larger sizes.
The font projects motion and urgency through its consistent slant and bold massing, giving it a sporty, headline-driven voice. Its clean geometry keeps the tone contemporary and direct rather than decorative, while the rounded curves add approachability to an otherwise forceful presence.
The design appears intended to deliver a fast, impactful reading experience with a forward-driving stance, combining geometric simplicity with robust shapes for attention-grabbing display typography.
Uppercase forms read as solid blocks with strong silhouettes, while lowercase retains clear differentiation and sturdy apertures. Numerals are similarly weighty and built for quick recognition, matching the alphabet’s compact rhythm and energetic forward emphasis.