Sans Superellipse Hiduy 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'Helen Bg' by HS Fonts, 'Etrusco Now' by Italiantype, 'Helvetica' by Linotype, 'CG Triumvirate' by Monotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, sportswear, assertive, industrial, athletic, compact, modern, maximum impact, space saving, brand punch, softened geometry, blocky, rounded corners, condensed, dense, stout.
A compact, heavy sans with rounded-rectangle construction and broadly curved corners that soften its otherwise blocky geometry. Strokes are thick and even, with minimal modulation and tight internal counters, producing dense, dark texture in text. Curves (C, O, S) read as squarish superellipses, while joins and terminals stay clean and blunt rather than tapered. The lowercase is simple and sturdy, with single-storey a and g, short apertures, and a utilitarian, compressed rhythm.
Best suited to high-impact display settings such as headlines, posters, packaging, wayfinding, and bold UI labels where compact width and strong color are advantages. It can also work for logos and wordmarks that need a sturdy, modern, slightly softened geometric feel.
The overall tone is forceful and no-nonsense, balancing friendliness from the rounded corners with a strong, commanding presence. It feels contemporary and pragmatic, with an energy that leans toward signage, sports, and bold brand statements rather than delicate editorial voice.
The design appears intended to deliver maximum presence in a tight footprint, using superellipse-like curves and rounded corners to keep the heaviness approachable. Its simplified shapes and consistent stroke weight prioritize clarity and punch for bold messaging.
Spacing appears set to keep words compact, which increases impact at larger sizes but can make long passages feel visually dense. Numerals follow the same squat, rounded-rect logic, keeping a consistent, uniform color across mixed alphanumerics.