Sans Normal Asmuk 25 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Evert Greek', 'Evert Greek Text', 'Evert Latin', and 'Evert Latin Text' by Foundry5; 'Neufile Grotesk' by Halbfett; and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: ui text, web copy, brand systems, signage, editorial, modern, neutral, clean, functional, friendly, legibility, neutrality, versatility, clarity, geometric, rounded, uniform, open, crisp.
This typeface is a clean, geometric sans with largely uniform stroke thickness and smooth, round curves. Letterforms favor simple construction and open counters, with straightforward terminals and minimal modulation. The uppercase set is broad and stable, while the lowercase keeps clear, compact shapes with a single-storey “a” and “g,” contributing to an uncluttered texture in paragraphs. Numerals are similarly plain and evenly drawn, matching the overall rhythm and clarity.
It suits interface typography and web content where clean forms and steady rhythm support fast reading. Its straightforward geometry also works well for brand systems and signage that need a contemporary, neutral voice. In editorial settings, it can serve as a dependable sans for subheads, captions, and general-purpose text.
The overall tone feels modern and matter-of-fact, with a friendly edge coming from its rounded geometry and open shapes. It reads as contemporary and pragmatic rather than expressive, projecting reliability and clarity in both headlines and running text.
The design appears intended as a versatile, everyday sans that prioritizes legibility and visual neutrality. Its geometric construction and simplified lowercase suggest a goal of maintaining a clean, consistent texture across sizes and contexts without drawing attention to stylistic quirks.
In the sample text, spacing and letterfit produce an even, calm typographic color, with clear differentiation between similar forms (notably the open “e” and the simple, single-storey lowercase). The design maintains consistent proportions across capitals, lowercase, and figures, reinforcing a cohesive system-like feel.